Imagine inheriting diamond jewellery – a lot of diamond jewellery….and during WWII. Would you keep it or turn it over to the war effort?
As a royal I suppose you’d need to keep a few, and anyway personally owned diamonds could not be taken by London’s Diamond Comittee during the War, according to this article from February 1940.
And from March 1940-
Of course Holland was invaded two months later, in May 1940, so let’s hope the diamonds did travel to England the the US.
This article from October 1938 shows that some smart (and obviously rich) people were already thinking ahead about war and investing in diamonds. There are interesting comments about Jewish people too, and how diamonds were easily transported across “unfriendly borders”.
Unfortunaltely diamonds did not save many, if any, Jews from persecution and execution. Many had sewn their diamonds and other jewels into their clothing, and these were routinely removed from clothing after the Jews were murdered at the concentration camps. There are accounts of diamonds being moved to a vault in banks in France in order to provide “rainy day” money for nazi officials to make new lives for themselves after the war.
Of course this article could have been just part of De Beers 1938 American marketing campaign encouraging people to by diamond engagement rings – a campaign that was obviously extremely sucessful, with a jump in US diamond sales of 55% in the four years between 1938 and 1941 – but then again I haven’t actually been able to find any Debeers ads from before 1948, so maybe it was the war……
I did find this ad from 1938 for an Australian Jeweller, which advertises diamond rings, and watches, as anniversay gifts rather than engagement rings.
I now work in a an antique jewellery store and find it interesting that many couples are now buying diamond bands for their wedding bands, as well as diamond engagement rings. Debeers really did well…..
Read more about diamonds in WWII here.